Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time



Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time



Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time Matt Haig ebook
Details info: EPUB, PDF, MOBI, 310 pages, English
Size: 970.91 KB


"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing.

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